I build the comms foundations organisations are missing
A senior comms lead for animal welfare, conservation and environmental organisations - available on a fractional, retainer or project basis.
Does this sound familiar?
Are you posting regularly but not seeing traction? Is your team working hard but the messaging doesn’t seem to be landing? If someone asks about your communications strategy, would you know what to say?
Most communications plans don't fail for a lack of ideas or bad creative. They fail because there was never a strategic underpinning. It's reactive. It's spray and pray. Nothing connects back to a single overriding objective.
If any of this sounds familiar, a comms audit is where to start.
In practice
From reactive to strategic: how I built the first comms strategy for a national environmental NGO - and the systems that made it stick.
When policy met principle: a clear, public position on the two-child benefit cap, developed from a conflict between policy and an organisation's core beliefs.
Power, politics and the planet: a published op-ed for The Independent examining the rise of pronatalism and the political forces driving it.
How I work
01
Audience first
Deep, specific audience understanding comes first. Not just demographics but genuine insight into who they are, where they are and what motivates them.
02
Visible process
Everything mapped and transparent, with success measures agreed at the start. Reporting is built into the work from day one, not bolted on at the end.
03
Practical outputs
No impenetrable strategy documents. Everything translated into tools your team can use the day after I leave: frameworks, calendars, one-pagers.
I bring a marketer's discipline to communications strategy. Structure, planning and clear objectives before the creativity, not instead of it. Your copy, video and design will be more effective when the right foundations are in place.
Communications strategy
Clear objectives and defined messaging
Audience research
Practical personas for day-to-day use
Channel audit
What you're using, how, and whether it's right for your audience
Tone of voice
A document your team can actually use
Content framework
Strategic buckets and a calendar framework
KPIs and reporting
Defined success metrics, built in from the start
Every project is different and depends on where you are, what you’re currently doing and where you want to be. The foundations typically include some or all of:
I work on a project basis, fractional retainer, and longer-term contracts. The starting point is always the same: understanding what you have, what's missing and what would make the biggest difference.
About me
I’ve spent 14 years working across the non-profit and commercial worlds. From the Environmental Investigation Agency - working on wildlife crime and conservation - to Population Matters, where I led the development of a communications strategy that drove measurable growth across every priority channel. In between, I spent six years in marketing roles managing large paid social budgets and running campaigns that reached millions of people.
I'm based in Barcelona and have two beautiful rescue dogs, Perla and Mina. When not with them, I’m usually running in the Catalan sunshine or watching my beloved but eternally frustrating Ipswich Town.
What others say
Dominic Nutt
Communications, Campaigns and Public Affairs Consultant
"I worked alongside Benjamin and quickly came to rely on his judgement. He brings real structure to communications, and a calm, considered approach where things can otherwise get reactive. He has a knack for clarity and planning, always starting with who you're trying to reach and what you want them to do, not just what to post."
Jonny Biggins
Founder & CEO, The Book of Everyone
"Benjamin's a marketer who knows his numbers. At The Book of Everyone he ran significant paid social budgets with discipline - understanding what was working and why. His campaigns performed consistently well, and when a decision needed to be made quickly, he made it. Benjamin's one of those rare full-stack marketers. Strategic when he needs to be, hands-on when he needs to be, knows his channels, and he's a talented writer. I'd hire him again."